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The base idea of planning a business event pretty much always triggers anxiety in an event planner. The overwhelming feeling of choosing from the many different types of events is appalling. However, it is a universal truth that each event type plays an important role in a company’s event marketing strategy.

Having said that, fortunately, you don’t have to make that choice alone. We’ve equipped ourselves with knowledge of various events to ensure you don’t have to go through any anxieties. No matter your business goals, there’s a strong probability that one of these choices will send you, your sponsors, and your attendees home happy.

Let’s get you started!

Generally speaking, a business event can be either internal or external. Each category functions a bit differently, which is why it’s important to know their distinctions.

An internal corporate event is generally a private event involving employees, clients, and partners, such as a company-wide business meeting. On the other hand, external events are public-facing and focused more on customer service and experience, since most attendees are likely part of the company’s target audience.

Beneath these two umbrellas are many types of events that each march out on to the streets to the beat their own drums. Chances are that you’ve seen many of them before. That said, even an experienced event planner has a hard time picking the right event type for their company’s specific needs. Let’s talk about events and types that may help you in understanding our understanding. pun intended!

1.Conferences

A conference istypically a large-scale event that revolves around a central theme, topic, or industry. They are often held over multiple days—two on average and include special activities, guest speakers, exhibitions, and networking opportunities.

It always seems impossible until it’s done

This type of special event is a great way to achieve a swarm of potential business goals, such as brand awareness, lead generation, and thought leadership. Conferences are unique in that they can serve all of these goals simultaneously, depending on the contents and activities. In short, they help attendees learn about, interact with, and understand your business and its brand.

2.Trade shows

A trade show invites many different companies of a specific industry to showcase their products and services to the general public. The focus of a trade show is to exhibit the latest products to the target audience and generate brand interest. By allowing your target audience to interact with your brand, you have the chance to create memorable experiences and leave a lasting impression.

Only by being obsessed with little things do amazing things emerge.

This event type can be a small, simple event with just a few vendors, or it can include thousands of businesses exhibiting in the same venue. Either way, tradeshows are a great way to increase brand awareness, build contact lists, and generate a sales pipeline —a key metric that 94% of event organizers use to measure success.

3.Networking events

When a person attends an event, one of their biggest objectives is to make connections. That’s exactly what a networking event aims to facilitate. In layman's language, a networking event is an organized opportunity for attendees to meet new people and build their contact lists.

Your network is your net worth

This particular type of event is beneficial for sowing the seeds of future partnerships and business relationships. For instance, networking can help one recruit new talent to their brand or even lay the groundwork for sponsorship opportunities at a future event.

4.Workshops

Workshops offer a “hands-on” alternative to sitting in an event space listening to a guest speaker or participating in a roundtable. They’re a great way to liven up the festivities and give people a chance to learn a new skill. A workshop can be an independent event, or it can be a complimentary event to a conference or trade show.

The beautiful thing about learning is that nobody can take it away from you.

These highly interactive sessions offer attendees an educational experience. At the same time, they can network with fellow participants and foster an interesting the skill, topic, or theme in question.

5.Team building events

A team building event is an internal corporate event that invites employees to spend quality time together bonding and working toward a common goal. What’s great about team building is that it can come in all shapes and sizes: competitions, seminars, presentations, and even mental challenges.

Teamwork is the secret that makes common people achieve uncommon results.

This business event not only fosters teamwork and collaboration but also rewards employees for their hard work with much-needed fun and relaxation. Teambuilding goes a long way toward talent retention and acquisition, which is why they’re such a popular choice among business leaders.

6.Product launch events

A product launch is just as it sounds; a chance to debut a new product or service to the public. They help spread the word and generate buzz around a new brand, partnership, or offering by inviting attendees to experience it first-hand.

while each innovation carries potential risk, businesses that don't innovate will eventually diminish

Product launch events are effective at driving sales and improving company recognition. Also, they’re great for connecting with your target audience and fostering long-term brand relationships.

7.Charity events

Charity events invite attendees to help raise funds for a particular good cause. They can be organized in nearly any fashion, such as a gala, competition, auction, marathon, or concert.

So much trouble in the world. All you got to do: give a little

Hosting a fundraising event can help your company attach its name to a charitable cause and generate a positive brand image. But more importantly, it’s an opportunity to come together and do something truly good for the world. Plus, you get to have plenty of fun along the way!

8.Internal corporate events

An internal corporate event is any event hosted by a company for its employees, stakeholders, or board members. Examples of corporate internal events include town halls, team-building events, holiday parties, outings, sales meetings, and board meetings.

‘Plan B’ might have been ‘Plan A’ all along.

These can serve as a way to help your employees engage with each other and align themselves with business goals and values. They can also serve as a way to share information and prove ROI.

Choosing the right type of event

When it comes to deciding on the direction you’d like to take for your next event, it’s important to keep a few things in mind:

Format: How will attendees experience the event? Will it be in-person, virtual, or hybrid? If planning a hybrid or virtual event, it has to be made sure that remote audiences will enjoy their experience just the same as if they were physically in the event space.

Goals: Many types of events serve more than one purpose, but not all of them will align with your specific objectives. Make sure you choose one that speaks to your business goals.

Budget: Don’t bite off more than you can chew. Select an event type that’s realistic for your budget so that you increase the probability of success.

You’ve chosen your type of event. Now what?

Selecting your type of event is just the first step in the planning process. Next, you’ll encounter a whirlwind of decisions that each needs to be carefully considered(and planned down to the last detail).

That’s why it’s best to have the best in the industry on your side.

Get in touch with us, and we will be more than happy to serve.

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